Financial Overview
May 2025 – April 2026 · QuickBooks actuals
Source: QuickBooks + Square · Cash basis
Gross revenue
$4,077,653
Net: $4,049,249 after returns & discounts
Gross profit
$2,577,634
63.2% gross margin · budget 61%
Net operating income
-$166,036
-4.1% op. margin
Below breakeven
EBITDA
-$87,768
-2.2% EBITDA margin
COGS
$1,500,018
36.8% of revenue · target 38%
Under budget
Total payroll
$1,455,267
35.7% of revenue · target 30%
Above target
Rent & utilities
$556,620
13.7% of revenue
Avg daily revenue
$11,171
Avg ticket: $26.31 · 142,793 txns
Monthly revenue & gross profit
Actual figures from QuickBooks · May 2025 – Apr 2026
Gross revenue
Gross profit
P&L snapshot — YTD
Key line items vs target
Location split — monthly revenue
Petaluma 54.9% · Sebastopol 45.1% · Source: Square
Petaluma
Sebastopol
Monthly operating income vs target
Positive = profitable month · Negative = loss month
Profit
Loss
Target
P&L Detail
Actual vs target · variance analysis
QuickBooks cash basis · YTD
Full P&L — actual vs target
All figures from QuickBooks
Line item
Actual
Target
% rev
Var $
Gross margin trend
Monthly gross margin %
Cost waterfall
How revenue flows to operating income
Revenue Mix
Category breakdown · gross margin by product group
Source: Square + QuickBooks
Revenue by category — YTD
Gross sales contribution · both locations
COGS by type — YTD
$1,500,018 total COGS · 36.8% of revenue
Food vendors 77.3%
Brewing 21.6%
Swag 0.9%
Gross margin % by category
Estimated from QB food vendor costs vs Square revenue
Weekly revenue run rate — YTD
12-month rolling · this year vs prior year estimate
This year
Prior year
Annual Pacing
$3.76M actual vs $3.6M revenue target · 12-month rolling
Annual budget
$3.600M
Full year target
12-mo actual
$4.078M
+$478K above budget
Avg daily revenue
$11,171
365-day rolling
YTD revenue vs annual revenue target
$4.078M actual (12-month) vs $3.6M revenue target — $478K ahead
$0$3.6M revenue target$4.1M
Actual $4.078M (88% of chart scale)
$3.6M revenue target marker
Monthly actual vs target — full 12-month view
Actual revenue
Target
Prior year estimate
Above budget
Below budget
Budget line
Benchmarks
Actual vs revenue target vs NorCal industry averages
NorCal: independent craft breweries with food service, 2–3 locations, $2M–$6M revenue (Brewers Association NorCal segment + regional operator surveys)
Margin benchmarks
Gross margin · op. margin · EBITDA margin · labor %
Cost % benchmarks
Actual vs revenue target vs industry
Cost Structure
Expense breakdown · trend analysis
Cost % of revenue — monthly trend
Payroll and COGS as % of monthly revenue
Payroll %
COGS %
Expense composition — YTD
% of total expenses ($2,743,670) · not % of revenue
Business Health
Plain-language snapshot · updated with each period selection
YTD May 2025 – April 2026
What the numbers are saying
Estimated operating cash flow — this period
Note: This is an estimate derived from P&L data, not an actual cash balance. True cash position requires the QuickBooks Balance Sheet — this will be added once the QB integration is live. Use this as a directional indicator only.
Questions we can't answer yet — pending Balance Sheet connection
○What is the actual cash balance in the bank accounts?
○What bills are outstanding and due this month?
○What is the current loan balance and monthly debt service?
○What is the runway if revenue were to drop 20%?